[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mpu.sk\/vyuziva-vasa-firma-direct-mail-pridajte-don-moznost-odpovede\/#Article","mainEntityOfPage":"https:\/\/www.mpu.sk\/vyuziva-vasa-firma-direct-mail-pridajte-don-moznost-odpovede\/","headline":"Vyu\u017e\u00edva va\u0161a firma direct mail? Pridajte do\u0148 mo\u017enos\u0165 odpovede","name":"Vyu\u017e\u00edva va\u0161a firma direct mail? Pridajte do\u0148 mo\u017enos\u0165 odpovede","description":"\u010co je to priama po\u0161ta (direct mail)? Priama po\u0161ta je prvok direct marketingu, ktor\u00fd spo\u010d\u00edva v\u00a0zasielan\u00ed informat\u00edvnych a propaga\u010dn\u00fdch materi\u00e1lov…","datePublished":"2019-02-18","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.mpu.sk\/author\/#Person","name":"","url":"https:\/\/www.mpu.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mpu.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mpu.sk\/wp-content\/uploads\/img_a299486_w16570_t1555581285.jpg","url":"https:\/\/www.mpu.sk\/wp-content\/uploads\/img_a299486_w16570_t1555581285.jpg","height":0,"width":0},"url":"https:\/\/www.mpu.sk\/vyuziva-vasa-firma-direct-mail-pridajte-don-moznost-odpovede\/","about":["N\u00e1kupy"],"wordCount":375,"articleBody":"\u010co je to priama po\u0161ta (direct mail)? Priama po\u0161ta je prvok direct marketingu, ktor\u00fd spo\u010d\u00edva v\u00a0zasielan\u00ed informat\u00edvnych a propaga\u010dn\u00fdch materi\u00e1lov na adresy vybran\u00fdch uch\u00e1dza\u010dov.Vzh\u013eadom k tomu, \u017ee v\u00e1m d\u00f4razne odpor\u00fa\u010dame, aby ste do svojho bal\u00edka priameho marketingu zahrnuli aj prvok mo\u017enosti odpovede, presk\u00famajte niektor\u00e9 z\u00e1kladn\u00e9 pravidl\u00e1, ktor\u00e9 sa vz\u0165ahuj\u00fa na v\u0161etky typy formul\u00e1rov na odpove\u010f:1. Jednoduch\u00e9 vyplnenieFormul\u00e1r odpovede by mal by\u0165 jasn\u00fd a nikdy nie m\u00e4t\u00faci. Povedzte potenci\u00e1lnemu z\u00e1kazn\u00edkovi, \u010do m\u00e1 robi\u0165 v jednoduchom jazyku. Formul\u00e1r by mal by\u0165 navrhnut\u00fd tak, aby ka\u017ed\u00fd mohol sledova\u0165 va\u0161e pokyny bez pomoci. Ak je formul\u00e1r zlo\u017eit\u00fd, nejasn\u00fd alebo \u0165a\u017eko dokon\u010dite\u013en\u00fd, \u013eudia ho odhodia.2. \u010cist\u00fd dizajnDizajn by mal by\u0165 jednoduch\u00fd, \u010dist\u00fd a preh\u013eadn\u00fd. Nesna\u017ete sa pr\u00edli\u0161 napcha\u0165 do obmedzen\u00e9ho priestoru. Ak m\u00e1te ve\u013ea inform\u00e1ci\u00ed, pou\u017eite v\u00e4\u010d\u0161\u00ed formul\u00e1r. Preplnen\u00fd dizajn zmen\u00ed n\u00e1zory \u013eud\u00ed. A nechcete, aby objedn\u00e1vkov\u00fd formul\u00e1r odpudzoval potenci\u00e1lnych z\u00e1kazn\u00edkov.3. Dostatok priestoru na vyplnenie formul\u00e1raToto pravidlo sa zd\u00e1 by\u0165 samozrejm\u00e9, ale v stovk\u00e1ch po\u0161tov\u00fdch z\u00e1sielok ka\u017ed\u00fd rok ignorovan\u00e9. Sme si ist\u00ed, \u017ee ste boli frustrovan\u00ed formul\u00e1rmi, ktor\u00e9 v\u00e1s po\u017eiadaj\u00fa o va\u0161e cel\u00e9 meno a potom v\u00e1m poskytn\u00fa \u0161tvrtinu miesta na jeho nap\u00edsanie alebo v\u00e1s n\u00fatia napcha\u0165 va\u0161u adresu, \u010d\u00edslo bytu, mesto, \u0161t\u00e1t, po\u0161tov\u00e9 smerovacie \u010d\u00edslo a telef\u00f3nne \u010d\u00edslo na jeden riadok. Pri n\u00e1vrhu objedn\u00e1vkov\u00e9ho formul\u00e1ra teda dbajte na dostatok priestoru na p\u00edsanie.4. Menej krokov\u010c\u00edm menej pr\u00e1ce m\u00e1 mo\u017en\u00fd z\u00e1ujemca urobi\u0165, aby vyplnil v\u00e1\u0161 objedn\u00e1vkov\u00fd formul\u00e1r a dostal ho do po\u0161ty pre v\u00e1s, t\u00fdm lep\u0161ie. Pam\u00e4tajte si, \u017ee \u010d\u00edm viac \u010dasu trv\u00e1 na vyplnenie formul\u00e1ra, t\u00fdm menej \u013eud\u00ed sa ob\u0165a\u017euje s\u00a0jeho vyplnen\u00edm.Ak posielate po\u0161tu firm\u00e1m, povedzte im, \u017ee do formul\u00e1ra odpovede m\u00f4\u017eu pripoji\u0165 svoju vizitku, \u010d\u00edm eliminuj\u00fa potrebu vyplni\u0165 svoje meno, spolo\u010dnos\u0165, adresu a telef\u00f3nne \u010d\u00edslo.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vyu\u017e\u00edva va\u0161a firma direct mail? 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